2010. Collaboration agreement with Telefónica.
Ferran Adrià signs an alliance agreement with Telefónica to turn the new elBulli into the world's top laboratory in creativity and innovation. Ferran is named the best Brand Ambassador for the coming four years. Both Ferran Adrià and Telefónica will be organising events in many major cities focused on the transformation of opportunities into reality through innovation, creativity and state of the art technologies.