Ferran Adrià has explained today during his speech at Madrid Fusión Summit what will be the road map of elBulli for the years 2010-2020.
elBulli will fulfill 50 years since its beginnings in 2012, so Ferran Adrià and Juli Soler have decided to match said anniversary with the closing of a cycle and
the beginning of a new stage on which to bet in a radical way for creativity and the pursuit of new challenges and stimulus.
Based on this approach, the agenda of elBulli for the coming years will be the following one:
1) elBulli will open from the 15th of June until the 20th of December during 2010.
2) The opening calendar of elBulli for 2011 will be released during September 2010.
3) elBulli will remain closed to the public during 2012 and 2013. These two years will be devoted to think, plan and prepare the new format for subsequent years:
a. This situation will allow elBulli to have two creative centers: elBullitaller, currently located on Portaferrissa Street in Barcelona, and elBullirestaurant itself in Cala Montjoi.
b. During this time all the know how about elaborations, techniques and stiles acquired after 30 years of creative research will be analyzed, and the results of said work will be complied in a comprehensive and thorough encyclopedia.
4) elBulli will open again in 2014, always seeking the limits of what a restaurant means as a format, based on the following criteria:
a. Research will be prioritised over production.
b. Each season will be different in terms of opening dates, number of services and clients, staff, etc.., going beyond the pursuit of
innovation that elBulli has been doing for years since it was decided to open only for 6 months, offer only one service per day or cancel the standard menu, just to name a few examples.