2001. Lunchtime closing.
2001 was the year in which there was an occurrence that completely changed our way of working with
regard to creativity, and altered our creativity scenario and schedules. For the first time since we had opened, elBulli began to serve evening
meals only. This was due to an idea based on our realisation that, with the extent of our menu, it made no sense to serve it twice a day. It
is easy to deduce, therefore, that from then on we also had facilities in Cala Montjoi during the season (the elBulli kitchen) and several hours
a day at our disposal to do creative work. The widespread idea that creation was confined to elBullitaller no longer held good from then on.
Being able to devote a few hours every morning to creativity has altered the way we create and has resulted in a larger number of dishes. One
only has to compare the 1998 and 1999 catalogues with the 2001, and to a greater extent, the 2003, 2004 and 2005 catalogues.