1999. Borges: the first of our consultancy services to major brands.
One of the ideas were developing at this time was that of using the techniques and organisation of the elBulli
kitchen to contribute something useful to everyday cooking, particularly to food industry firms. This process started with Borges oils (although we had
worked with Chocovic in 1997), for whom we suggested aromatic oils, vinaigrettes and other products. The intention, in this and in subsequent cases,
has always been to provide a distinctive feature to existing products on the market, and thus the aim is for our suggestions to be better, more natural
or healthier. As well as providing our services to food brands, we have also tried to disseminate concepts or to cooperate in other fields. These
initiatives have given rise to collaboration with Kaiku, Lavazza, Lays, Armand Bassi, Diageo, and so on.
Aromatic olive oil collection by Ferran Adrià for Borges.